In today’s digital and global world, apart from technology, brands also play an important role. I’m not going to lie. I LOVE branded stuff. I go for shopping every now and then and buy all the favorite brands. But brand sickness is something more.
I don’t mind even having non-branded items for myself if it’s quality is just as same as the branded ones. But I know a few friends of mine who blindly believe
that the branded ones have higher quality. Let’s take the example of Karol Bagh and Sarojini in Delhi, one of the best places to shop! Having no brand tag, they still have the best items that are sold for peanuts. Whereas, brands get to charge exorbitant prices for similar pieces. And you know what astonishes me more? The fact that people don’t really care about it.
Some people are just obsessed with brands. I’m not saying, I’m an anti brand person, I love shopping and I shop from almost all brands but I’m not as brand conscious as a few who JUST shop from those “hi-fi” places and believe that everything that is unbranded is of cheap quality. If the same Karol bagh item is displayed in a top brand like Burberry, they would just die for that item!
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